What is UGC?

User-generated content is branded content posted on brands’ social channels (emails, websites, ads, etc.). The creation of the content is outsourced to creators like myself who don’t require a large following, but are specialists in content creation AND are brand fans who create connections and build trust with your audience.

Why UGC?

In a world where brands are needing a constant stream of content to keep up, hiring UGC creators who love the brand can be a worthy investment as it cuts out the major time and costs associated with working with agencies, influencers, and in-house creation.

Brands that leverage entertainment as a content strategy grow at a

+34% faster rate than those who approach social media platforms with a traditional marketing mindset.

Source: Dash Hudson with NielsenIQ

How are customers responding to UGC?

WHY SHOULD BRANDS INVEST IN UGC WITH AMANDA?

• WHY SHOULD BRANDS INVEST IN UGC WITH AMANDA? •

01. IT'S DONE FOR YOU!

I create concept ideas, research, draft the contracts, write the scripts, style product, film, edit, do the voiceover, and provide cover photos. This is your permission to sit back!
02. INFLUENCER QUALITY CONTENT WITHOUT THE CRAZY RATES

Paying to leverage a macro influencer’s audience is one thing, but to pay the industry average $10k+ rate for an ad that you’ll be running straight from your account? Just something to consider
03. THE CONTENT CAN BE REPURPOSED

It can be used across social platforms, email, and your website! As it should, right!? It’s meant to increase your reach, sales, exposure, sentiment, and engagement!
04. ITS COST-EFFECTIVE

No need to hire an agency to find a multi-niche creator or to rent a space for shoots. My colorful apartment is at your disposal!
I flex the skillsets of a creative director, stylist, make-up & hair artist, editor, videographer, model and voiceover actor as a creator.
05. FOR HIGH QUALITY CONTENT

My footage quality guarantees that your customers will appreciate your intricate product details.
I film with a Sony ZV-E10 and Sigma 16mm lens that can blur the background so your products can take center stage.
(View my fashion portfolio for examples)..
06. TO STAY ON TOP OF COMPETITORS

With several years of working in Customer Insights & Buying with mass market, mid-tier/accessible, and luxury brands, I love to leverage that. I grasp that paid ads demand an understanding of what motivates potential customers & how to stand out in a crowded market.
07. DID I MENTION MAJOR SALES & ENGAGEMENT?

If you’re working to improve engagement, enhance brand visibility, or boost conversions and ROI - all while working with a creator who will uphold your brand image, I got you!
08. AN EASY PROCESS WITHOUT GUESSWORK

My process is fully laid out here and reduces the need for back and forth emails.
Click here to learn more.